A Packed Programme Of Expert Speakers From The UK And Beyond Will Inform And Inspire Delegates At The British Cattle Breeders Conference in January 2022
The theme for the conference, which will be held virtually on 25 January, is ‘A Breath of Fresh Air’ to reflect BCBC chair Karen Wonnacott’s drive to deliver positive, forward-looking messages after the difficulties posed by the Covid-19 pandemic and the current challenges facing the agricultural industry.
Desi Cicale, Founder & CEO of Meat Imaging USA
In the beef room, founder and CEO of Meat Imaging USA, Desi Cicale will share her insights into the recent introduction of Meat Image Japan (MIJ) carcase camera technology to the UK, and what benefits it could offer not only Wagyu producers over here but the wider UK beef industry.
Says WBA Company Secretary Richard Saunders: “This is a hugely exciting time for the premium end of the beef industry with customers demanding not only superior eating quality but also animals that are fully traceable and reared to the highest welfare standards. At the end of 2021, we introduced world-leading Meat Image Japan (MIJ) carcase camera technology into UK Wagyu production enabling us to collect a myriad of marbling score and other data to ultimately differentiate and reward quality. This reinforces the already successful British Wagyu assurance scheme which unites all parts of the supply chain in assuring the integrity of the British Wagyu brand. We are on our way to creating a global standard for Wagyu beef and an internationally comparable grading system for Beef Marbling Standard (BMS).”
The British Cattle Breeders’ Club ‘A Breath of Fresh Air’ Conference will give you just what you need to kickstart your 2022 and the organisers look forward to welcoming you to the event to listen to the industry-leading speakers it has gathered together. Please click HERE for the Full Programme or to book your virtual place on the online conference on 25th January, please see www.cattlebreeders.org.uk