BRITISH wagyu ASSURED brand
In 2020, the Wagyu Breeders Association (WBA) moved to further protect the integrity of the marketing of its Members' unique British Wagyu beef by introducing a Quality Assurance (QA) scheme. Adopting the QA scheme rules allows Members to use the “WBA-approved British Wagyu” and “Fully WBA Assured” wording and logo on their packaging and in their marketing materials. We are seeing Members using this marque to complement their own existing brands. Consumer trust in the scheme is underpinned by our unique ‘British Wagyu’ branded Caisley tags, DNA sire verification, high animal welfare and meat quality standards including minimum age to slaughter. Please click HERE for the rules and HERE for the new logo. IMPORTANT - you must be a fully paid-up Full or Commercial Member of the WBA to use this logo AND be adhering fully to the terms of the scheme.