Wyndford Wagyu’s Commercial Director, Jess Edwards, has recently been appointed to the British Wagyu Association (BWA) Board of Directors. With previous experience at both Holstein UK and Cogent, Jess joined Shropshire-based Wyndford Wagyu in 2020 and has been instrumental in driving the expansion of what is one of the largest Fullblood Wagyu herds in Europe – now numbering over 475 head.

Jess Edwards speaking at the British Wagyu Conference in Telford

A particular focus has been on establishing an elite herd using genetics from both the USA and Australia to produce them some of the highest-ranking genetic merit stock in the world – including Wyndford Itoguni 308H, the world’s number one bull for marble score at +4.8.

Wyndford has also made a success of marketing their Fullblood Wagyu beef, both online and through wholesale buyers such as Aubrey Allen. Being early adopters of the MIJ (Meat Image Japan) digital camera, Wyndford have assessed all their carcases finished to date and utilised carcase data to further improve their breeding programme.

Jess Edwards pictured with industry partners L-R Szymon Nowaczek (Caisley), Hugh Pocock and Richard Saunders (both BWA) at the British Cattle Breeders Conference

Says Jess: “I am delighted to be joining the BWA Board at a time when British F1 Wagyu is enjoying tremendous growth. I’m keen to ensure that all UK Fullblood Wagyu producers are represented and advocated for, whilst using my wider connections to bring all UK F1 producers around the table. Differentiation between F1 and Fullblood Wagyu products is essential, to ensure continued growth in the UK. I can’t wait to get more involved in the BWA and meet more members across the UK.”

NOTE TO EDITORS: The BWA Executive comprises Directors Jim Bloom, Chris Dickinson, Hugh Pocock and Jess Edwards together with Company Secretary Richard Saunders