BEEF EXPO PROVIDES BRITISH WAGYU SHOWCASE

Beef Expo, the annual flagship beef event organised by the National Beef Association (NBA) saw British Wagyu take centre-stage as a first-time Gold Sponsor on Saturday 27th April at North West Auctions, Cumbria.

L-R Warrendale’s Katrina Donaldson, Melissa Donaldson, Lucy Corner, Dan Morris & Jamie Brownrigg with BWA’s Richard Saunders

In partnership with Warrendale Wagyu, whose integrated Wagyu supply chain continues to go from strength to strength, the event showcased the attributes of the breed through not only its cattle but also alongside a display of its highly-marbled beef. In addition, some 250 people were catered for at the pre-event BBQ on the Friday night where they were served both Wagyu brisket and Wagyu sausages.

Cattle on the stand were provided by Jack Thornton of Jack Nook Farm, Barton, Preston, Lancashire. They comprised 4 Wagyu-cross finishing cattle aged around 22 months weighing 700kg together with 4 similarly bred F1 Wagyu-sired yearlings.

British Wagyu Association Company Secretary Richard Saunders said: “British Wagyu is the fastest growing breed in the UK, and this popularity is being underpinned by the steady rise of beef from the dairy herd. Wagyus are easily born, are vigorous calves and deliver a premium for everyone in the chain. They are proving popular with rearers and growers due to their ease of management whilst finishers are rewarded on marble score. British Wagyu is all about delivering a consistently excellent product to the consumer.”